Entrepreneurship, travel and life
Business cards are boring and short of having a fantastic design created by an artist, are instantly forgettable. Recently I came across a selection that can’t fail to stick in you mind. These business cards are more than just little bits of card, they’re something relevant to the business and all share one thing in common; they’re very creative.
A headhunters card with instructions ‘read it then eat it'
As I’ve mentioned before I think it’s critically important to give off a good impression and that’s my approach to this business. I’ve already created a logo for MyNewReg.com 
but I’ve given up on the complicated web design bit. So I’ve just put up a competition on 99Designs, so in 7 days I’ll hopefully have a design that satisfies my fussiness and I’ll only £280 worse off.
Yesterday I spent about £40 on 250 high quality business cards from Whitesparks. It’ll be nice to have something tangible! I decided to use Whitesparks as I’ve used them before for SIE flyers and posters. I’ve had bad experiences with both the DIY and certain low cost printers that advertise by flyer inside books bought from Amazon. I’m also not going to go down the route of those machines you see at train stations. My friend Rob tried that and they were rubbish. You get what you pay for and I want to give the best impression (doesn’t everyone?).
Talking of giving a good impression, I’ve also done an email signature so if you get an email from [myfirstname].[mysurname]@mynewreg.com hopefully you’ll be impressed with the legal jargon and the fact I can spell my name correctly.
I was reading the FSB (no, not that FSB, the other one) magazine Business Network and noticed a bit of research commissioned by Microsoft. Apparently of the surveyed people 53% said they were more likely to use a small business if the have a professional website and email address. 41% also admitted to shunning local firms which use a personal email address.
I appreciate none of this means anything unless I can tie it up with a business but before you build a house you must lay the foundations (and other annoying metaphors like that).